Montreal: A Fashionable History

Montreal: A Fashionable History

All conferences will be put online in mid-September thanks to Ellicom, our live screening partner for the FMD Talks component!


For Montreal’s 375th anniversary, the Festival’s team turned to a fashion specialist and historian to create a legacy on the history of fashion in Montreal. Eva Friede, former fashion editor at the Gazette, captured in six moments the history of fashion and its accomplishments since the beginning of the industrialization. These moments will be presented via videos featuring some of the industry’s most prominent personalities of the time, including Herschel Segal, who will be her guest of honour. 

Herschel Segal is the founder of Le Chateau, which opened its doors in 1959. In 1962, the visionary Herschel started to import clothes from Carnaby Street, in London, and the store was the first in Canada to sell low rise pants. Important figure in Montreal, Mr Segal has been one of the instigators of John Lennon’s and Yoko Ono’s bed-in. He also provided the velvet outfits worn by the famous couple. Witness and builder of Montreal fashion, Herschel Segal will discuss his city and the history of Montreal style. 

*Conference in English

Eva Friede is a writer and editor who has worked at newspapers across Canada. She found her calling in fashion at the Montreal Gazette, where she was fashion editor for more than 15 years. Born in Montreal, Eva is finely attuned to the singular sense of style of her native city, but casts her exacting eye far and wide. A travel and photography enthusiast, Eva also loves to shop – hence her blog, The Constant Shopper.


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