Embracing visual image, display, and spectacle to promote its optimistic and forward-looking world view, Expo 67 was a watershed moment for Montreal. Its modern mix of art, architecture, technology and design conveyed a message of boldness and creativity that resonated with the Canadian fashion milieu. Young designers and manufacturers alike seized the opportunity to participate in projects such as futuristic fashion magazine spreads shot on the site, locally designed uniforms for hostesses, and live fashion shows with roller skating models, and take advantage of this exceptional showcase to shine on a world stage.
The exhibition Fashioning Expo 67 invites visitors to enter the world of Expo 67 and experience the effervescence of Montreal’s fashion moment. The exhibition will feature over 60 outfits — hostess uniforms from various pavilions, clothing by Quebec designers— and products from every sector of the Canadian fashion industry, including hats, gloves, umbrellas, purses, jewellery, and even fur.
The different sections of the exhibition will also display drawings, photographs, archival film footage, and documents. In addition, there will be videos of interviews that the Museum conducted with several designers from the era.
McCord Museum | From March 17th to October 1st, 2017