The MAD Festival (formerly the Fashion & Design Festival), celebrates creativity and culture through a major outdoor event in the heart of downtown Montreal. This one-of-a-kind occasion provides an inside look at the world of fashion and design through a diversified program of activities.

Every year, many well-known Canadian designers, retailers, up-and-coming creators and international fashion icons will share their art and vision with the public. The activities include fashion shows, live creative sessions, design showcasing and musical performances. The MAD Festival’s presence will also be felt around the city with novel exhibits, original installations and unique experiences open to all.

With 50 shows, as much as 300 participants and 550,000 visitors expected, the MAD Festival is a leading platform for fashion, design, music, beauty and shopping trends.

M.A.D Collectif

The MAD Collectif (formerly Groupe Sensation Mode), has established itself as a creative laboratory where large-scale fashion events are conceived, produced and presented.

Well-known for its successful productions such as the MAD Festival and Montreal Fashion Week, the MAD Collectif brings together emerging artists, established designers, retailers and personalities from the fashion, art and design industries. The Group has developed several innovative concepts, such as Fashion Theatre on stages in Berlin, Tokyo, New York and London, as well as the Fashion & Opera Runway Show in Los Angeles and now URBANI_T, an open air playground in Toronto.

Since its inception in 2000, The MAD Collectif has provided a showcase for design creativity and talent, increased the array of events offered and set up impressive partnerships in the fashion capitals of Paris, Berlin and Tokyo. The MAD Collectif  is considered a fashion and design leader in North America.

board of directors

President of the Board and Treasurer

Alain Drouin

Retired Partner, Deal Advisory, Infrastructure, KPMG


Marie-Pierre David

Fashion Model, PhD Candidate in communication and Lecturer, Université du Québec à Chicoutimi


Chantal Durivage

EVP, Creative Affairs, Groupe Sensation Mode


Madeleine Champagne

Vice-President and lobbyist, AGV Communications


Jean-François Daviau

President, Groupe Sensation Mode


Alexandre Jumelle

Administrator, Senior Analyst, Venture Capital, Investissement Québec


Sébastien Vézina

Partner, Lavery Lawyers


Eric-Olivier Brousseau

Guru Marketing, Creative Embers™, Projets Spéciaux, Outbox™